Selected work

AI-Powered Handwriting Intelligence · Pre-Product

A pre-product company, not a client build — a computer-vision and AI system that measures the structure of handwriting. The site is built as an instrument panel for that claim: a live, in-browser demo computes real geometry from the sample on screen, and every feature past that line is labelled exactly what it is.

Scribble.bio is Ishaan's own venture, built to prove a narrower and harder claim than most AI products attempt: that handwriting has measurable, reproducible structure, before anyone asks whether that structure means anything about the person. Hover a word in the live sample on the homepage and the page fits a baseline through the letters, measures slant weighted by how much ink each stroke contributes, groups ink into words, and reports spacing normalised against the writer's own letter height — numbers computed from the actual sample on screen, not staged. That live demo is stage one of a five-stage pipeline the product is engineered toward: ingest and quality control (resolution, lighting, blur and orientation scoring, reject-or-retake), deskew-and-normalise preprocessing, feature extraction across slant, spacing, size, pressure proxies, loops, baseline and rhythm, ensemble model scoring that maps those features to trait dimensions with confidence intervals against expert-labelled references, and an explainability layer that names the specific features behind every reading rather than asserting a conclusion. The rest of the roadmap — social discovery, compatibility matching, a vetted-graphologist marketplace, career coaching — is drawn on the site using the same handwriting-rendering engine as the hero, but every one of those sections is labelled precisely what it is: in development, coming later, future. Nothing on the site claims to be shipped until the measurement underneath it is real.

Cable, Surge & Networking Hardware · Wholesale

A wholesale catalog and dealer-operations platform for electrical safety hardware — 363 products across 31 categories, same-day counter collection, and the admin console the team runs orders, quotes and dealer accounts from.

BlackCord sells the parts an installer never gets asked about until they fail — spikebusters, routers and adaptors, networking gear, cables and connectors — and the brief was to make 363 SKUs findable in seconds, not a scroll. The shop leads with search: paste a part number or type against the count, and results narrow live. The category directory does something most B2B catalogs don't bother with — it's written, not just listed, each of the 31 categories given a line of real copy ('Power comes in at one end of a building. Six shelves later, it is a camera watching the gate.') so a dealer skimming the shelf actually understands what a category is for. Behind the storefront sits a full operations console, not a bolted-on admin page: orders, a sequential quote pipeline (BCQ-26-00001 and up), enquiries, dealer accounts, customers, a bulk Excel importer for a catalog that turns over with every supplier update, and CMS control over pages, guides, category structure, the homepage hero and site pop-ups — every one of them editable without a deploy. Light, dark and system theming ship by default, and a dashboard flags what still needs attention — open enquiries, products still on demo pricing — so nothing launches half-finished by accident.

India's Biggest IT Market, Indexed

The studio's largest build to date — a ground-up directory and trade platform for Delhi's Nehru Place IT market. 73 routes over a 43-table schema: towers modelled floor by floor, an RFQ engine, encrypted buyer–seller chat, a concierge assistant and a full seller dashboard.

Nehru Place had a live site with the right theme and none of the structure a market this size needs. We kept the visual identity — the brass-and-ink palette, the mono-type data language — and rebuilt everything underneath: a real schema for towers, floors and a 206-node category taxonomy across 53 brands, seller signup with a verification ladder, and a moderation queue. Then we went well past the directory. Buyers post an RFQ, sellers quote against it, and the two talk over end-to-end encrypted chat. Sellers get their own dashboard for offers, leads, reviews, disputes, billing and analytics on a four-tier plan ladder. Staff get catalog de-duplication, product matching, a verification queue and an audit log on every write. A concierge chat dock and a command palette answer visitor questions from one shared corpus — deliberately retrieval-only, with no language model anywhere in the path, so it can never invent a price or misstate a dealer's stock; when it cannot answer, it escalates to a person. The build runs on two separate design registers — an award-tier showcase surface for buyers and search, and a fast, zero-motion product surface for sellers managing listings — so neither slows the other down. Bilingual in English and Hindi, DPDP-compliant by construction, and covered by 43 test files.

Law Experts LLP · Delhi

A litigation practice acting before the courts and tribunals of India — built with a custom black-and-gold claymorphic front end, a twenty-table CMS and the role-split CRM the firm runs the practice on.

The client wanted a structural reference from a leading Delhi firm's site and a black-and-gold, skeuomorphic material language with no off-the-shelf feel. We built every screen custom on top of a hardened backend: row-level security enforced as data, a draft-to-published gate staff can't bypass, and an admin/staff role split governing the whole portal. Deliberately, the public site has no anonymous insert path — enquiries are written server-side under a secret key, closing the spam hole the reference implementation had left open and documented. A WhatsApp button morphs into a card of firm contacts with a single shared animation; a Bar Council disclaimer gate meets the visitor before the site does; and a CMS behind every page means the firm edits practice areas, team, courts, empanelments and judgements itself. Hiring runs through it too — openings are posted from the portal and applications land beside the leads.

Advocates · Chandigarh

A litigation and advisory practice covering criminal, civil, family, corporate and arbitration matters — argued before the Punjab & Haryana High Court, District Courts and NCLT — plus the internal CRM the firm runs on day to day.

Megastar Law needed a site that reads as considered as the counsel it represents: seven practice areas, a credential rail of the forums the firm appears before, and a scroll-choreographed homepage sequence. The practice-areas index uses a cursor-tracking preview plate — we rebuilt it to embed a live, real-time iframe of each destination page inside a small "device screen" instead of a static thumbnail, so hovering shows the actual page loading, not a stand-in image. Beyond the public site, we built the firm a private CRM — lead pipeline, client and matter records, appointments and a notes timeline — so every enquiry from the contact form lands directly in a system the advocates actually use, not an inbox.

The Studio's Own Brand Site

Our own award-tier brand site — a cinematic, scroll-choreographed portfolio built to prove the craft, not just describe it.

Webnet Asia is the studio's own showcase, held to the same standard as client work. A cinematic loader gives way to a scroll-scrubbed hero, choreographed with GSAP and smooth-scroll throughout. The centrepiece is the Laboratory — sixteen live interactive effects, from ripple distortion to particle fields to 3D tilt — built as a real toolbox rather than a video reel, so a visitor touches and drags the actual techniques we build into client sites, not a montage of them. Everything runs on Canvas 2D, so it loads on any machine, no GPU required.

B2B Networking Distribution

A dealer-facing distribution platform — 170+ networking products across seven catalog lines, with accounts, online checkout, a bulk-order desk and the CRM the team works the enquiries from.

BHL supplies SFP modules, fibre, switches and structured cabling to dealers and ISPs. We built a browsable, filterable catalog spanning seven product families, a four-step "how it works" ordering journey, and bulk-order inquiry flows — engineered for a B2B buyer who values speed and clarity over fluff. It is a full storefront, not a brochure: dealers hold an account, build a cart and check out through Razorpay, and every enquiry lands in a leads CRM the team exports to Excel. The whole catalog and blog sit behind a CMS, so a 170-product range that changes with every supplier update stays current without a redeploy.

India's IT Trade Federation

A national federation uniting 50,000+ IT businesses across 26 states and 100+ associations — built as the collective digital voice for advocacy, membership and industry knowledge.

FAIITA needed a platform that felt as large as its mandate: representing tens of thousands of entrepreneurs to government and industry. We designed and built a fast, content-driven site with a browsable directory of state and member associations, a leadership roster, and a resource hub carrying news, events, newsletters, policy papers and a photo gallery. Because a federation publishes constantly, we built it on a custom CMS covering every one of those collections — the team adds news, events, reports and member notices themselves, with an audit log on every change, Excel export on every table, and an RSS feed and site-wide search so the material actually gets found.

Authorized HP Partner · est. 1989

A retail e-commerce experience for a 37-year HP dealer, built around a real-time 3D product hero — spin it, scroll it open, switch its finish — backed by a printer-finder, a compare tray, a three-year cost calculator and a CMS-managed catalog.

Jetage blends heritage with modern retail, and the homepage opens with the thing a dealership can never do over WhatsApp: hand you the product. The flagship laptop is a real-time Three.js model — it rotates under the cursor, the lid opens as you scroll the page, and four finishes (Shadow, Cobalt, Ceramic, Mica) swap live on the material rather than cross-fading between photographs, with a progress-metered loader so the hero never pops in half-built. The rest of the catalog carries tilt-interactive photography in the same language. Around it sit the decision tools: a printer-finder that matches customers to the right model, a compare tray for two or three side by side, and a calculator for three-year cost of ownership — all in a sharp dark theme with WhatsApp ordering. Behind it, an audit-logged admin CMS for the catalog and blog, and a Google Merchant feed so the range shows up in Shopping, not just on the site.

Real-Estate Advisory · Tricity

A trust-first advisory platform for the Chandigarh Tricity — featured listings, an insights journal and a frictionless WhatsApp inquiry flow, all editable from the advisor’s own dashboard.

For an independent advisor with 15+ years in the market, credibility is everything. We built a clean, conversion-focused site: featured property listings with full specs and photography, service pages spanning plots, commercial and rentals, an insights journal arguing the market rather than describing it, and direct WhatsApp / call inquiry paths that turn browsers into leads — wrapped in a cinematic, scroll-driven hero built from a hand-shot frame sequence. A dashboard behind it lets the advisor add a property or publish a post himself, so a listing goes live the day it comes on the market.