BHL Networks
A dealer-facing distribution platform — 170+ networking products across seven catalog lines, with accounts, online checkout, a bulk-order desk and the CRM the team works the enquiries from.
BHL supplies SFP modules, fibre, switches and structured cabling to dealers and ISPs. We built a browsable, filterable catalog spanning seven product families, a four-step "how it works" ordering journey, and bulk-order inquiry flows — engineered for a B2B buyer who values speed and clarity over fluff. It is a full storefront, not a brochure: dealers hold an account, build a cart and check out through Razorpay, and every enquiry lands in a leads CRM the team exports to Excel. The whole catalog and blog sit behind a CMS, so a 170-product range that changes with every supplier update stays current without a redeploy.
- 01CMS-managed catalog — products, specs, photography and dealer pricing updated in-house
- 02Dealer accounts, cart and Razorpay checkout with webhook-confirmed orders
- 03Multi-category bulk-order desk feeding a leads CRM with one-click Excel export
- 04170+ products across seven families, filterable, structured for a buyer in a hurry
A 170-product range that changes with every supplier update stays current without a redeploy — dealers see accurate stock and pricing, not a catalog frozen at launch — and every bulk enquiry arrives as a CRM record the team can export, not an unsorted inbox.