Urban Theka
Punjabi streetwear with a storefront to match its attitude. A Shopify shopping experience that pairs bold campaign imagery with clear collection browsing, detailed product pages and a direct path from discovery to checkout.
Urban Theka brings Punjabi cultural references into contemporary streetwear. The storefront gives that identity room to breathe: a handwritten brand mark and an expansive campaign image introduce the label, while a restrained white interface keeps navigation and shopping controls clear. Men’s clothing, kidswear and accessories sit within one collection structure, with a dedicated Sidhu Moosewala section. Collection pages shift from campaign storytelling to product discovery through large photographs, tag filters, sorting and quick-view controls. Product pages bring imagery, size selection, quantity, garment descriptions and shipping information together before the add-to-cart action. Shopify provides the commerce foundation, keeping the shopping experience connected to catalogue and order management. Brand storytelling, newsletter signup and the Mohali store’s location give visitors routes beyond an individual product. The design balances a strong visual identity with the everyday tasks of finding a garment, choosing a size and buying it.
- 01Campaign-led homepage with a handwritten identity and prominent collection entry points
- 02Structured navigation across menswear, kidswear, accessories and the Sidhu Moosewala collection
- 03Collection grids with tag filtering, sorting, quick views and product option controls
- 04Product pages with image galleries, size selection, quantity controls and shipping information
- 05Shopify commerce with customer accounts, cart and checkout paths
- 06Brand story, newsletter signup and directions to the physical Mohali store
A live storefront that carries the label’s cultural identity through the shopping journey: campaign imagery introduces the brand, collections organise discovery, and product pages make the purchase choices clear.