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Laboratory / 03 of 40 / Workflow

Design the payoff first

A strong final image gives an animation a reason to move.

Live interpretation / interact with the viewDownload the 3D study ↗

The source idea

The title-design lesson starts with the brief, visual references and pacing, then works backward from the final title frame.

Our interpretation

The kinetic collection shares platinum, champagne bronze and dark space. Chrysalis supplies the reveal, Helios supplies rhythm, and Continuum supplies fluidity. The gallery gives each object room before introducing the quieter foundation studies.

Look closely

Inspect the closed and open states. Each should read as a composed object even while playback is paused.

What this study demonstrates

This case applies the lesson’s art-direction process to a gallery, rather than recreating its television title sequence.

Let's build something that moves

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