( 05 — Insights )
Field notes
A working notebook on the design, engineering and search decisions behind the sites we build.
( Ideas from the work )
Specific lessons from actual projects, written for the people planning their next site.
01 / Design direction↗02 / Field notes↗03 / Search visibility↗
How to brief a website that has a job to do
A useful brief names the audience, the decision they need to make, and the evidence they need before they act.
A B2B catalogue should respect how buyers search
Trade buyers may know a part number, a category, or only the job they need to finish. The interface should support all three.
Fix the search foundation before planning a content campaign
A campaign cannot compensate for pages that are unclear, disconnected, or hard to maintain.